ملخص البحث :

ABSTRACT : The main objective of the study is to find the relationship and influence of interactive marketing with the perceived value of the customer, and the study was conducted at the telecommunications company in Babel City to find out the level of opinions and understanding among workers about the study variables. The main hypotheses of the study were the correlation and influence between the variables and the identification of the effect of the demographic factors of the sample on the dependent variable. The questionnaire was used as a study tool in collecting the required data, and the study reached a fact that is a negative correlation between some dimensions of interactive marketing with the perceived value of the customer with a weak correlation between them, The significance of the effect relationships at the macro level between the two variables was not significant. Keywords: Interactive Marketing, Consumer’s perceived value, communication, service, interaction.

ملخص البحث :

Abstract: Performance Management has been one of the most huge and positive progressions in the hover of human resource management. Explain that what performance suggests, in such a case, that performance can't be portrayed it can't be evaluated and directed. Performance is lead and should be perceived from the outcomes because of the outcomes can be spoiled by structures basic in Organization. Direct radiates from performer and changes performance from pondering to movement. Not just the instrument for result, direct is furthermore the outcome in its very own benefit and can be settled on a choice about isolated from the result. Here we decided Performance subject to Telecom Industry Keywords: Performance Management, Speculation and Operation, SMEs Enterprises