ملخص البحث :

ملخص البحث :

ملخص البحث :

ملخص البحث :

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ملخص البحث :

The study seeks to determine how buzz marketing can be used as one of the promotional tools for dealing with dynamic purchasing behavior. Based on the previous claim, the current study aimed to measure the impact of buzz marketing as one of the promotion tools in the dynamic purchasing behavior of customers towards salespeople and invest it in a way that enhances the value of the thoughtful sample. In order to collect data, sales representatives were surveyed by a group of mobile phone companies, distributing (175) a survey form to salespeople. After retrieving the forms, it was found that the forms valid for analysis represented reality (157) and indicated a response ratio of 93.7%. In order to achieve the study's objective, a range of methods have been used to test the applied aspects of the study. Perhaps the most famous of these methods represents the average computational, standard deviation, and level of importance, Pearson's correlation coefficient (SPSS.V.27), and influence factors between internal variables according to the program (AMOS.V.26). The results showed a moral correlation between buzzing marketing as one of the promotion tools and dynamic purchasing behavior, as well as an impact relationship between buzzing marketing as one of the promotion tools and dynamic buying behavior, to show the interest of the specimen in dealing with its different capabilities

ملخص البحث :

Companies strive to make their brand saturated in the lives of customers, and perhaps the psychological ownership of the brand represents one of the best ways to make customers own the same brand to build positive behavior, and therefore it becomes necessary for companies to know the way in which the psychological ownership of the brand can be acquired, and to this end the current study aimed to examine the role of the aesthetic product represented by (customer acumen, customer value, customer response) and loyalty to the brand and represented by (behavioral loyalty, attitude loyalty) as driving factors for the psychological ownership of the brand, among a sample of customers of companies brands of smartphones, as distributed (359) questionnaire to a group of customers of companies brands of smartphones, and in order to achieve the goal of the study used a set of methods to ensure in the test of the applied side of the study, Perhaps the most famous of these methods are the arithmetic mean, standard deviation, level of importance, Pearson's correlation coefficient (SPSS.V.27), and the coefficients of influence between internal variables according to the program (AMOS. V.26), the results showed that product aesthetics and brand loyalty contribute to improving the results of psychological ownership of the brand.

ملخص البحث :

Based on the literature that focused on the importance of spiritual marketing and its relationship to sustainable development toward the educational sector, the current study aimed to invest spiritual marketing in support of sustainable development, In order to collect the data, the opinions of a sample of employees at the Diwaniyah Technical Institute were surveyed, and by (275) a form distributed to Employee, and (263) a questionnaire was recovered, and by (12) a damaged questionnaire, which means (246) a valid questionnaire for analysis, and used a set of statistical methods represented by (mean, standard deviation, natural distribution test). The persistence coefficient, correlation coefficient and interpretation coefficient), based on two statistical packages (SPSS&Amos.V.26), showed that spiritual marketing is a mechanism for making strategic marketing plans aimed at aligning with the spirituality of teachers in order to build and promote sustainable values and encourage their adoption.

ملخص البحث :

The research aims to identify the role of distinguished behaviors and how to achieve customer-oriented performance or customer-oriented behavior, as customer service-oriented companies focus on customers and meeting all their needs. Orienting yourself to customer service requires understanding the characteristics and development of customer service skills, and creating a plan that includes actionable steps to do so can help you improve these very important skills. It is essentially a conceptual study of a strategic nature, and calls on researchers to follow the empirical path to validate the identified model and expand the scope of internal marketing and customer-oriented behavior. In this article, we discuss the definition and characteristics of customer service focus and how they can be used to develop these skills further. Differentiating behaviors enhance employee customer-oriented behaviors, as manifested in enjoyment and needs. As hypothesized, authentic emotions partially mediate the effects of differentiation behaviors on customer-oriented behaviors. Theoretical and managerial implications associated with the above findings are discussed. Which indicates that positive customer-oriented behaviors among nurses are linked to increased organizational citizenship behaviors. This means that when nurses have a positive attitude toward clients, they usually display citizen behavior that promotes cooperation and active participation in the organization.

ملخص البحث :

The current research aims to study the opinions of previous literature towards the effects of the consequences of customer regret on cyber marketing, and this is what attracted the attention of many researchers and practitioners recently, because of the negative behavior of the customer of negative effects on the value of the organization and incurring significant material losses in addition to other effects that damage the reputation and image of the organization, and it is interesting that the retention of newly acquired customers, It is crucial because it is much less than the cost of gaining new customers, which means that the fate of the large amounts spent by organizations in order to build a sustainable relationship with the customer is unknown if the management of organizations does not strive to build solid standards that enable them to determine the correct methods of cyber marketing, especially since marketing budgets occupy a large part of the general budgets of organizations. As a result of the nature of the services that distinguish them from the goods, they require frequent interactions between the service provider and the customer, the psychological and emotional climate, in addition to the physical climate, is an essential criterion for the customer's assessment of the level of quality of services and the critical link of the customer's relationship with the service provider or organization.

ملخص البحث :

Companies strive to make their brand saturated in the lives of customers, and perhaps the psychological ownership of the brand represents one of the best ways to make customers own the same brand to build positive behavior, and therefore it becomes necessary for companies to know the way in which the psychological ownership of the brand can be acquired, and to this end the current study aimed to examine the role of the aesthetic product represented by (customer acumen, customer value, customer response) andloyalty to the brand and represented by (behavioral loyalty, attitude loyalty) as driving factors for the psychological ownership of the brand, among a sample of customers of companies brands of smartphones, as distributed (359) questionnaire to a group of customers of companies brands of smartphones, and in order to achieve the goal of the study used a set of methods to ensure in the test of the applied side of the study, Perhaps the most famous of these methods are the arithmetic mean, standard deviation, level of importance, Pearson's correlation coefficient (SPSS.V.27), and the coefficients of influence between internal variables according to the program (AMOS. V.26), the results showed that product aesthetics and brand loyalty contribute to improving the results of psychological ownership of the brand.

ملخص البحث :

الغرض من البحث الحالي هو قياس مدى اعتماديةفعاليةنظامالمعلومات المحاسبي بأبعادها (مخاطر نظام المعلومات المحاسبي، وجودة نظام المعلومات المحاسبي، وامن نظام المعلومات المحاسبي) في تحسين الاداء المصرفي المتمثل في (رضا العاملين، وتحسين الانتاجية، والنمو) لدى مصرفالرافدين، اذ جاءت الدراسة لمعالجة مشكلة مهمة تمثلت في استفهام مهم مفاده ما مدى انعكاس فعالية نظام المعلومات المحاسبي في تحسين الأداء المصرفي، وعليه تمثلت استخدمت الدراسة اسلوب الحصر الشامل بواقع (150) عامل تم توزيع الاستبانه عليهم، واسترجع منها (139) استمارة بواقع (16) استبانه تالفة، و(123) استبانه صالحة للتحليل، وعلى اثر ذلك استخدمت الدراسة مجموعة من الاساليب الاحصائية الشائعة (الوسط الحسابي، والانحراف المعياري، ومعامل كرونباخ الفا، والتوزيع الطبيعي، ومعامل الارتباط، ومعامل التحديد)، ومن هنا خرج البحث بمجموعة من النتائج اهمها اهتمام ادارة مصرف الرافدين بمتابعة وحث العاملين لديه على تطوير امكانياتهم وخبراتهم بشكل يتلائم مع متطلبات البيئة المضطربة من اجل الوقوف بوجه التحديات ووضع الحلول المناسبة لتحسين الاداء المصرف، كما خرج البحث بمجموعة من التوصيات اهما تمثل في ضرورة تركيز ادارة المصرف على توظيف علاقاتها في تطوير امكانيات العاملين واخضاعهم لمجموعة من الورش التدريبية وحثهم على المشاركة في المؤتمرات والندوات العلمية الهادفة الى صقل خبراتهم والمعرفة لديهم.

ملخص البحث :

The study seeks to determine how buzz marketing can be used as one of the promotional tools for dealing with dynamic purchasing behavior. Based on the previous claim, the current study aimed to measure the impact of buzz marketing as one of the promotion tools in the dynamic purchasing behavior of customers towards salespeople and invest it in a way that enhances the value of the thoughtful sample. In order to collect data, sales representatives were surveyed by a group of mobile phone companies, distributing (175) a survey form to salespeople. After retrieving the forms, it was found that the forms valid for analysis represented reality (157) and indicated a response ratio of 93.7%. In order to achieve the study's objective, a range of methods have been used to test the applied aspects of the study. Perhaps the most famous of these methods represents the average computational, standard deviation, and level of importance, Pearson's correlation coefficient (SPSS.V.27), and influence factors between internal variables according to the program (AMOS.V.26). The results showed a moral correlation between buzzing marketing as one of the promotion tools and dynamic purchasing behavior, as well as an impact relationship between buzzing marketing as one of the promotion tools and dynamic buying behavior, to show the interest of the specimen in dealing with its different capabilities.