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The rapid development of marketing strategies requires organisations to find suitable marketing methods to reach customers. Specialists believe that the use of the buzz marketing method is one of the critical methods that contribute to achieving a high market share for organisations. The researcher wants to raise company management's attention to modern marketing methods such as buzz marketing. The current study used an independent variable where its dimensions formed (marketing noise, planting ideas, incentives and rewards) and the market share was used as a dependent variable, and it was unary variable. The study aims to define the conceptual framework for hummingbird marketing as well as knowing the extent of the possibility of the men's clothing factory in Najaf to use this type of modern marketing. A questionnaire was distributed to 51 marketing managers in the researched organisation. The study reached some conclusions. The most important of the conclusions are: (1) the company management is interested in creating a marketing hype for its products among customers because of its positive contribution to achieving a high market share; and (2) the most important thing that the researcher recommends is the necessity of the attention of the marketing managers in the research organisation for the external environment with the competing products it carries, especially foreign products that flooded the Iraqi market at comfortable prices for the customer.

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Companies seek to excel in the use of the concept of relationship marketing. Through it, companies can provide products that meet the needs of customers and satisfy their desires. It is an important marketing strategy for companies, which builds long relationships with its customers, attracts them, meets their requirements, and establishes long-term relationships with them, thus retaining them. This helps companies achieve a distinct level of performance to achieve more in profits. Through it, a sustainable competitive advantage is achieved, and the General Company for the Vegetable Oil Industry was chosen to conduct the study, test its hypotheses, and extract the results using a computer program. A group of conclusions were reached, the most important were: the company's study showed a failure to provide products of good quality; and the company does not have the modern means of communication to contact its customers and provide them with full information about its products.

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Abstract The organization wish to differentiate in progressing their services through the significance (interesting) by full the needs of (Consumer, stocle holmers) which became from the major aims for marketing effect. Also, pass over to the interesting in pricing the goods and works on the development productive according to the requirements this time.The Babel factory tires for doing the research and test the assumptions, the results comes by computer program (SPSS) we reach to group of conclusions:1-The research show the company ability for suitable responsing to the changes in pricing which happened by competitive companies.2-The companies wish to follow continuously to insure the development of productive and services according to consumers needs:a-High interesting company to work continuously in development of products and services according to the needs of consumers.b-Invite the company by necessary interesting in market research with cycle imag

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Abstract The company is seeking to excellence in the use of th strategy, which turn contribute to the achievement Amknah provide a high quality product to meet the needs and tastes of customers in the same time allows the company to compete for a privileged position in the markets was chosen as the General Company for Textile Industries to conduct research and test hypotheses and extracted results using the program cyber space was reached a set of conclusions of the most important of which expressed the human resources department in the company's willingness to activate the intellectual assets after providing support and backing by senior management concluded a set of recommendations from the most important to make this strategic competitive weapon to compete with the company researched with companies in the same sector.

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Abstract This research try to focus on the subject of professional convenient and its significance according to individual workers in organization and willing to towards filling their needs and wishes and achieving professional convenient until reaching to achieve basic goals to organization , where , choosing technical institute of Babylon to apply the practical side to this research , and depending on questionnaire as a style to commutate the date . I test the research assumptions and earning find results by using computer program me ( spss ) and reached to group of conclusions .

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Abstract The organizations try hard to strive towards achieving quick and record profits through the use of the concept of hidden marketing or the so-called (ghost marketing) and since this type of marketing is unfamiliar and cannot be disclosed، and organizations may practice unethical acts in order to promote their products to a number of Customers who do not have the ability to choose، so it was necessary for organizations to use modern means of communication in order to reach a large number of customers and entice them to buy their products as an effective tool in charting the desired path for marketing efficiency، thus moving away from the traditional promotional means that have become ineffective for organizations and achieve A kind of boredom، and therefore it became imperative to search for a marketing method that motivates the customer in the direction of the offered products and influences his purchasing decision as soon as possible، and thus enhances its marketing efficiency. Therefore، in our research this independent variable (hidden marketing) was addressed by one Eddah [deception، interference، persuasion] and marketing efficiency in its dimensions [marketing costs، customer satisfaction، marketing development] where this research was applied to an intentional sample of customers consisting of (66) customers and the research seeks to arrive at how to use (bdcmall) hidden marketing practices Which through these practices achieves efficiency in marketing its products. The research was based on the hypothesis that [there is a correlation relationship between hidden marketing in terms of its dimensions and marketing efficiency، and sub-hypotheses emerged from them. Marketing efficiency by defeating its competitors and coming out with the most important recommendations، the need to strengthen communication between marketing managers in [bdcmall] and customers to provide them with information on products that suit their

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Abstract Chaos theory circulated widely in the area of natural sciences as applied to social sciences, for example, the business community and the educational community, the research focused on testing chaos theory and complexity in a sample of private universities In the city of Babylon Amounted to (40) teaching. By assuming a small change may happen in systems leads to very large differences in inflation over time reflected on the effectiveness, The focus was on variables chaos theory (dendrites, attraction, self-regulation) and organizational complexity, the research findings was the most important That perception of organizational complexity based on the leaders to their fortunes affected by dendrites and attraction and self-regulation

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Abstract Abstract This study aims to address the role of improving product quality in building marketing customization In order to achieve this the researcher adopted the dimensions of improving product quality (performance, appearance, reliability, matching, perceived quality,) was expressed customization marketing (product, production design, delivery ,, evaluation of the product, the product) For the purpose of achieving the marketing objectives of the study were developed scheme supposedly determines the nature of the relationship between two variables, in order to detect the nature of the relationship was drafted following main assumptions: 1-No correlation statistically significant between improving product quality and marketing customization? 2-no impact significance is to improve product quality in marketingcustomization? Has emerged from these assumptions are several hypotheses sub-study was conducted in the industrial sector were obtained the information needed for field side through form questionnaire prepared for this purpose and distributed in Oasis and in a language of the sample (70) and Stkhaddmt means statistically simple test KalaratbatTonhaddar simple and reached a total of Conclusions and connections

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Abstract AbstractThe labor ask to differenciale in using the quality circules styles which contribute in, the possibility of progress production having highly which bring the needs and tastes of costumers. At the same time, the factory have the competitive ability in, public markets to earn significant position. We A choose sada cement factory to do the research and choosing presumes and the result. By using computer programs (SPSS) and achieving.The importance1.The research appeared role in factory through helping for highly management by treatment problems and find results and suitable.2.The department of the quality in factory regarded in continuously in application in this style in factory after finding the helping and forces from highly many med in factory. The research ended by group of recommendation.The significant1.Made circle of quality continue political for labor with continuous production.2.Made team in all department to treated the deposited which appeared in factory and the subject of suitable results to it.

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This reflects the bank un ability (weakness) in applying the service of quality dimentions. The bank of Al-Rasheed chosen to be consider one of the banks that achieves the needs of customer. The research assumption tested and earn total (final) results by using computer programs (SPSS), and reach to significant conclusions are: The bank want to differenciate in progressing the services, through the conception to the importance of quality dimentions. It is consider as a main effect from the effects of growth and organization development services, when these organizations still want to establish and develop the quality dimentions to reach to the high levels from quality existence. Abstract need consumer. 2- The necessity of the bank importance in providing modern means of 1- The necessity of the bank importance in service providing and suitable for the 2- The research show the weakness in concerning of bank management by providing modern means of communication for fast contact with consumer. 1- The research show (progress) the ability of bank management (administrative) achieving of the needs of consumer depending on long time of treatment with bank. The research ended with a group of important recommendations are: communication which contribute in providing consumer information.